Branded: A History of Designer Logos

Model Twiggy with a Louis Vuitton monogram bag, Vogue, November 1967 Bert Stern / Condé Nast Collection / Getty Images

Logos and monograms are used by luxury fashion houses to brand their products. This episode investigates the origin stories of the logos used by of four of fashion's most powerful players: Louis Vuitton, Lanvin, Chanel and Louboutin.

Additional Reading

  • Charles-Roux, Edmonde. Chanel and Her World: Friends, Fashion and Fame. Translated by Dan Wheeler. New York: Vendome Press, 2005.
  • Diderich, Joelle. “Zara Subsidiary Wins Louboutin Appeal.” WWD, June 11, 2012.
  • “Fashion Scoops.” WWD, July 16, 2013.
  • Louboutin, Christian. Christian Louboutin. New York: Rizzoli, 2011.
  • Mansel,Philip. Dressed to Rule: Royal and Court Costume from Louis XIV to Elizabeth II. New Haven and London: Yale University Press, 2005.
  • Merceron, Dean L. Lanvin. New York: Rizzoli, 2007.
  • Pasols, Paul-Gérard. Louis Vuitton: The Birth of Modern Luxury. Translated by Lenora Amman. New York and London: Abrams, 2012.
  • Steigrad, Alexandra. “Louboutin, YSL Case Returns to Court.” WWD, August 19, 2011.
  • Sole Desire: The Shoes of Christian Louboutin. New York: The Museum at FIT, 2008.