Fashion History Mystery #15: Pantone


This year celebrates the 20th anniversary of the Pantone Color of the Year with the 2019 color Living Coral. Getty Images, photo by Jason Koerner.

This week we discuss the 'shadiest' company around, the world's leading authority on color intelligence, Pantone.

Additional Reading

  • Blaszczyk, Regina Lee and Ben Wubs, eds. The Fashion Forecasters: A Hidden History of Color and Trend Prediction. London: Bloomsbury Visual Arts, 2018.